Branded Food & Beverage Service Chains Association

Nutrition and health

Our Members have put in place strategies and programmes to promote balanced diets and ensure customers can make informed choices. These initiatives include:

  • Consumer information: complying with EU and national rules on labelling, providing consumers with clear and appropriate product and dietary information, often compared to the daily reference intake;
  • Varied menus: offering customers a choice of products with different nutrient profiles to help consumers follow a balanced diet;
  • Product reformulation: progressively improving the nutritional profile of products we offer;
  • Educational programmes: aiming at helping people understand healthier eating (often targeting younger generations);
  • Physical activity: sponsoring (mainly local) initiatives to encourage active lifestyles, especially among younger people.
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